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Emailers Refer Majority of Affiliate Marketing Transactions?
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The...
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10 Email Marketing Experts to Follow on Twitter
It’s Friday again, and in the best traditions of Twitter’s #FollowFriday list sharing, today I’d like to turn to email marketers. So, ladies and gentlemen, I now bring you a list of 10 email marketing...
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3 Worst Of Awards: Affiliate Application, Email & Blog Comment
Every day there are a number of routine tasks I have to perform. Among them: (i) review of affiliate applications, (ii) response to emails, and (iii) review of blog comments that have queued up in the...
View ArticleHow Often to Follow Up with Affiliates
A new affiliate program manager has emailed me the following question (about corresponding with affiliates): How often should I follow up? I don’t want to seem like a stalker. It’s a very good (and an...
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Email Address Makes a World of Difference
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf...
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Does the From Field Matter When Emailing Affiliates?
I have affiliate accounts with a number of affiliate networks through which I both monitor what my competition is doing, and analyze different things. I seldomly check the email account to which these...
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Affiliate Feedback on “From” Field of Program Manager Emails
A month ago, wondering whether the “From” field of affiliate program manager emails matters for affiliates I started a poll asking affiliates to help me figure this one out. The poll closed on Sunday....
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HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers
Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The...
View ArticleIs Affiliate Marketing Undergoing a Kind of “Darwinism”?
Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein...
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Affiliate-Driven Customers Are 8 Percent More Valuable Than Average
In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million...
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